Website Layouts:
The event’s website layouts exemplify principles of user-centered design, where clarity, coherence, and ease of navigation are prioritized to enhance the user experience. Each layout is meticulously crafted to guide visitors through the site’s content and offerings, providing intuitive pathways for exploration and engagement. By incorporating elements of minimalism and whitespace, the layouts create a sense of visual balance and hierarchy, allowing important information to stand out while reducing cognitive load for users. Furthermore, the strategic placement of interactive elements and calls-to-action encourages user interaction and conversion, contributing to the site’s effectiveness in achieving its goals. This emphasis on usability and functionality underscores the importance of considering user needs and behaviours in website design, emphasizing the role of design in facilitating communication and interaction in digital environments.
Call-to-Action Button:
The inclusion of a prominent call-to-action button labelled “buy now” reflects a strategic approach to driving user engagement and conversion on the event’s website. This design decision is informed by principles of persuasive design and behavioural psychology, which emphasize the importance of creating a sense of urgency to prompt immediate action from users. By strategically placing the “buy now” button on the home page and optimizing its design for maximum visibility and impact, the event aims to increase sales and participation while enhancing the overall user experience. This approach highlights the interplay between design, psychology, and business objectives in shaping user behaviour and driving desired outcomes in digital contexts. In accordance with Joan Lindsey-Mullikin and Norm Borin’s findings in “Business Horizons,” strategic design decisions, such as the inclusion of a prominent “buy now” button, are instrumental in leveraging psychological principles to create a sense of urgency, thereby prompting immediate action from users and ultimately boosting sales (Lindsey-Mullikin & Borin, Year). This strategic approach underscores the significance of aligning design choices with business objectives to drive desired outcomes in digital contexts.
Mullikin, J.L. and Borin, N. (2017) Why strategy is key for successful social media sales. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0007681317300290 (Accessed: 07 April 2024).
Nima Sarikhani – https://www.nhm.ac.uk/wpy/gallery/2023-ice-bed
Rodrigo Carmuega – https://www.rodrigocarmuega.com
Siegfried Hansen – https://siegfried-hansen.de/street-photography-germany
https://www.figma.com/file/igXNAbgbPeMEMyLaI44U6q/ISO-site%2Fapp?type=design&node-id=12%3A2&mode=design&t=Iqr8HCe7z023TDnN-1 – website/app
https://www.figma.com/file/ZifZiLqly4hKwpG5lJKXPx/Moodboard?type=whiteboard&node-id=0%3A1&t=Iqr8HCe7z023TDnN-1 – Mood Board
